Help when your team needs it the most
Marketing Services for CPG Brands
From campaign management to strategic consulting, I provide specialized marketing services for beverage brands that need experienced, flexible support.
01
Perfect For:
- New product launches Seasonal marketing initiatives Brand repositioning campaigns
- Multi-channel marketing programs
- Special projects requiring dedicated focus
What’s Included:
- Campaign strategy and planning C
- Agency and vendor relationship management
- Project timeline management and execution
- Regular reporting to marketing leadership
- Cross-functional team coordination (sales, product, creative)
- Smooth handoff when a permanent team member returns
Typical Engagement: 3-6 months for maternity leave coverage, flexible based on your needs. Can be full-time equivalent (40 hours/week) or part-time based on role requirements.
Investment: Custom pricing based on the number of hours needed and the engagement length. Typically structured as a monthly retainer.
End-to-end campaign management for product launches, seasonal initiatives, and marketing programs. I take ownership of campaigns from strategy through execution and post-launch analysis.
02
Perfect For:
- New product launches require dedicated attention
- Major campaigns beyond current team bandwidth
- Seasonal marketing pushes (holidays, harvest, etc.)
- One-off initiatives (rebrands, packaging updates, event sponsorships)
What’s Included:
- Full project ownership from kickoff to completion
- Campaign strategy and planning
- Creative brief development and agency management
- Production coordination and timeline management
- Cross-channel execution (digital, social, retail, events)
- Budget management and tracking
- Performance measurement and reporting
- Post-campaign analysis and recommendations
Typical Engagement: Project-based, typically 2-6 months depending on campaign scope. Can be part-time (10-20 hours/week) or more intensive during peak periods.
Investment: Quoted per project based on scope, timeline, and required hours. Can be structured as a flat fee or a monthly retainer for the project duration.
Flexible, ongoing marketing services to supplement your team’s capacity. I work alongside your marketing team on a retainer basis to manage specific initiatives, coordinate vendors, and execute ongoing marketing activities.
03
Perfect For:
- Small marketing teams that need consistent additional capacity
- Brands with one marketing leader who needs support
- Growing brands not ready for full-time hire
- Teams that need agency/vendor management expertise
What’s Included: Customized based on your needs, but typically includes:
- Campaign execution and project management
- Agency and freelancer coordination
- Marketing calendar management
- Content development and copywriting
- Social media strategy and oversight
- Budget tracking and vendor management
- Performance reporting
- Marketing operations and process management
Typical Engagement: Ongoing retainer, typically 10-20 hours per week. Flexible to increase during busy periods (launches, holidays) and decrease during slower times.
Investment: Monthly retainer based on anticipated hours and scope. More cost-effective than a full-time hire with flexibility to adjust as needs change.
Focused strategic support for brands that need expert guidance on specific marketing challenges. Delivered through workshops, strategic planning sessions, and deliverable-based consulting.
Frequently Asked Questions
Do you only work with wine and spirits brands?
While beverage alcohol is my specialty and where I have the most experience, I’m open to working with brands in other industries—particularly other consumer goods categories. Let’s talk about your specific needs.
How do you structure your engagements?
Most projects are structured as either fixed-fee contracts (for defined scope projects like brand strategy development) or monthly retainers (for ongoing support). I provide transparent proposals before we begin outlining deliverables, timeline, and investment.
What’s your typical project timeline?
Strategic consulting projects typically run 2-8 weeks. Campaign management engagements usually span 2-6 months. Ongoing marketing support is structured as month-to-month retainers with flexible scope.
Have additional questions?
Check out my full list of FAQ’s.