About Tonya Noble

For over 15 years I’ve built brands that people love. From launching Barefoot Wine campaigns at GALLO to leading the iconic [yellow tail] “Tastes Like Happy” Super Bowl commercial at Deutsch Family Wine & Spirits.
My career has given me hands-on experience in what makes beverage marketing work: managing multi-million dollar integrated campaigns, coordinating agencies and creative teams, launching new products, and executing the day-to-day work that turns strategy into results. But I also saw a gap.
I provide specialized marketing services for beverage brands. Through Jade Gemini Marketing Services, I offer project-based campaign management, ongoing marketing support, and strategic consulting for wine, spirits, and beverage brands that need experienced, flexible marketing expertise.
Testimonials
Impact Through Partnership

I have had the pleasure of working with Tonya on several projects, including the U.S. launch of Barramundi Wines from Australia. She brings the full toolkit of a seasoned marketing executive to every initiative and is particularly effective when presenting to clients, stakeholders, and boards. Tonya has an intentional, focused point of view and communicates it with clarity, polish, and urgency. She elevates the conversation in the room and translates strategy into real momentum. Quite simply, she raises my sales game to the next level.
Christopher P.
Founder of CRP Wine Trade Solutions

In today’s fast-paced and ever-evolving media landscape, Tonya stands out for her clarity, transparency, and collaborative approach. With deep, hands-on experience in the premium spirits and wine industry at the highest levels, she brings a uniquely insightful perspective. Tonya skillfully translates complex data into meaningful consumer strategies that resonate across generations—from Millennials and Gen Z to Baby Boomers—with equal enthusiasm and precision.
Ed Edwards
Founder of Meritage Fine Wine & Spirits
